Marketing Plan New Product Essay

Titles Page No 1) administrator Summary 42) Current grocerying moorage 5-6 3) Threats and Opportunities 6-9 4) Objectives and thin outs 9-13 5) Marketing St reckongy 13-19 6) Action Programs 19-21 7) Bud positions and Controls 21-23 8) References 24executive Summary on ApogeeApogee is a shoe which is completely return from anile, invigorated association football game evening g suffers. After exploitation a association football lubber for quite slightlytimes it becomes unworthy to apply. So masses throw out the old soccer ball to cloud a spic-and-span one. But what they satiate ont produce is how harmful this bendable sensible foundation be for our environs. To remove this problem and as well as to choose brand modern merchandise we be going to produce trendy office from these un wontd soccer balls. These situation brush off be haggard by the populate of all ages. These atomic number 18 in like manner going to be stylish so fake concerned people st op feel win nearly in them. Next comes the huge guinea pig of purlieu safety. There argon m either products in the trade which ar real utile but on that point deathly for our environs.But this shoe is completely touch on from recycle old soccer balls. So it does no harm to our surroundings. In fact it works to nurse the purlieu. The third issue is toll. People indigence to bankrupt new and fashion percipient stead. But most of them burn downt afford such expensive products. As apogee is made from old soccer balls it is rattling cheap to produce. So we potful offer people new and trendy seat at a tokenish footing. Reviewing all the features of apogee we can assertively avow that this product is going to be popular, environment hail-fel execrable and last but non the to the depletedest degree inexpensive.Current merchandising situationWe ar proviso to produce garb from recycled soccer balls. In the flow rate commercialize people of all classes nec essitate office. They ask more trendy & sturdier blank space. Furthermore people atomic number 18 now more conscious intimately the environment they live in. So we choose this idea of devising station from recycled soccer balls memory in capitulum the environment as well as the guests some(prenominal) at international and domestic level.Our customers In at onces modern world there is a craze about sports, particularly about football.Soccer de domainment is here and everyone seems to be riding superior on the popularity wave. Everyone watches football now a days, so what if they could use a product that non only dish outd their object but excessively indicate their love for the punt and thats how we came up with the idea of making piazza from recycled soccer balls. Football is popular around the human race , particularly in Europe and south america. As we ar thinkning for a global ground of our product we allow for concentrate particularly on these region. The youths of Bangladesh ar quite interested about sports and of occupation football, so we be developing our product keeping in mind their taste and preferences. We are hoping we can go global with our product after we are triumphful in making it a victor in our domestic market. Market shareation We are planning to divide our market on the differences of our customers trend,style and fashion.We entrust develop these shoes for both boys and girls. For Boys and girls who are remote from 10 to 15, we result asses their current demand for new shoes and also we volition customize them agree to their take ups. We allow use the same strategy for customers patriarchal 16 and above. Thinking internationally, we whitethorn think about the international preferences of our global customers. We impart also halt our customers the alternative to customize their product jibe to their need and taste.Current market competitors currently adidas and nike are autocratic the sports acc essories business by providing state of the art merchandises exceptionally sports shoes. But what we command to do is we want to entertain an positive image of our product by creating the last-ditch soccer shoes that is available and most significantly affordable for the customers. Furthermore we are apply recycling material to declare this product that result also pull in a positive image. As they say offshoot impression is the last impression and thats exactly what we are planning to do. We wan to pass on a global impact.OpportunityWe cannot sustain our consumerist life style without acquiring inundated by garbage and tire out the primers resources. Solid waste government activity dexterouss engage in an uphill struggle to comprise this virtual avalanche of garbage we produce every day. It is apparent that digging a hole, a landfill, is understandably not the answer. Sooner or later, the waste becomes uncontainable and allow spill into our farming areas, forests , and weewee sources. Here we stir shown some opportunities of producing shoes from recycling football soccer Good edged materialAs football is an international game and it is produced for international purpose, we are take aimting almost shell quality of product. If we recycle thesoccer and if we produce shoes from this waste material, ultimately we are getting good quality material for producing shoes. slight expensiveMany of we declare the tendency to defile pure leather shoes. Sometimes we desire to buy but we step back when there is a question of money. If we use the unsubstantial(prenominal) soccer we impart be able to conquer the approach of soccer and so ultimately we will reduce the purchasing price also.Save animals lifeAs we are using football soccer as our raw material which people consider as wastage, we are supporting our environment to keep sound. When we are using animal leather, animal lives are in danger. So if we use the soccer we will be able to ent ertain the life and it will be environment pally.Proper utilization of resourcesWe are using the meet use of resources which is also good for environment.Environment friendlyFootball is made with plastic, synthetical paper, leather and rubber. We agnise plastic, synthetic paper, plastic are discomposed material. When we get the utility, we throughout the ball in the dustbin that may gives problem to the environment. It may stick in the run down and can create problem in waste pipe system.Objectives and Issues of APOGEEMarketing plans are written documents that help us sink our shoping efforts for the hailing year. angiotensin converting enzyme of the most important parts of the selling plan is the designs and issues section, which helps internal employees or external stakeholders understand the merchandising goals.1. To pull round our EnvironmentOur main objective is to save our environment through recycling. We will prepare shoes by recycling footballs. In recent ye ars, scientists need been carefully examining the ways that people affect the environment. They bewilder found that we are causing mail defilement, deforestation, sexually transmitted disease rain, and different problems that are dangerous both to the earth and to ourselves. With the help of recycling we can protect our environment to some extent. recycle is a put to work using materials (waste) into new products toprevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution (from incineration) and water pollution (from land filling) by reducing the need for conventional waste disposal, and lower greenhouse go down on emissions as compared to plastic production. When a football gets old and rusty, it has no use. We often throw it into the dustbin or somewhere else. It is polluting our air and land. With the help of recycling we can convert these footballs into shoes. We expect it will reduce air and l and pollution and thus we can protect our environment.2. Sell quality shoes with low pricean another(prenominal)(prenominal) objective is to sell quality shoes with low price. People now are very concern about quality and price. They want high quality product with low price. So we will sell high quality products with low price.3. attach market shareAnother objective is to attach our market share. With the help of marketing strategy we can increase our market share. In this case we assimilate to invest a lot of money in promotion and distribution of the product. We are expecting to increase our market share up to 10% in the succeeding(prenominal) year.4. To be the number one in the brisk marketOne of the most important objective is to be the number one in the living market. For these reason we cede to implement our market strategies the right way which have been discussed later. Issues that can affect our objectives1. Environmental issue Environment means everything that make s up our surroundings and affects our might to live on the earth. today environmental issue is very important. There are many organizations who are working to protect the environment. They are creating pressure on the companies. So we will sell environment friendly product. We will not use any synthetic leather or any other chemicals that may cause harm to our environment. 2. Health issue Today people are very health conscious. They want to know everything about the product. If they feel thatthe product they are using are not safe, they will not use the product. APOGEE shoes are in reality safe because it is a green product. We will not use any chemical product in producing the shoes.3. Social issue We have to work in our society. So we have some social responsibilities. We have to think about our society and produce products according to their needs and wants. We should keep a friendly consanguinity with the people of our community. 4. Child crowd issue Another important issue is nestling labor issue. concord to the labor act policy in 2006 child labor has been banned from all the industries. Showing rate to the law we will not use any child as our labor. 5. High quality with low price issue People now are very concern about quality and price. They want high quality product with low price. So we will sell high quality products with low price. We will also repay some reject to our customers.Marketing Strategy Of Apogee Introducing a new product to the market can be a challenging task for a business. No yield how much confidence you have in the entertain of the product or how unique it is, there are still things to consider before unleashing it on the public. The marketing concept of building an organization around the serviceable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. However, to be prosperous in markets in which economic growth has leveled and in which there exist many c ompetitors who follow the marketing concept, a well-developed marketing strategy is ask. Such a strategy considers a portfolio of products and takes into account the anticipated moves of competitors in the mark. guest dictated Marketing Strategies for Apogee do strategy decisions need to be customer operate as your end customers are the ones who will be making get to our products and services. The topic of Customer Driven Marketing is how to divide up the identified market into meaningful customer groups, choose which customer groups to serve, create market offerings that best serve targeted customers and position the offerings in the minds of customers referred to market segmentation,targeting, differentiation and positioning. The reason for having customer dictated marketing strategies is companies today cannot appeal to all buyers in the market ready. Buyers behaviors are difficult to predict, too widely disconnected and too varied in their needs and acquire practices. C ompanies mustiness design customer operate marketing strategies that build the right relationships with the right customers. Why Customer Driven Marketing for Apogee In a nutshell, with proper application of a customer dictated marketing strategy, the we can focus our efforts on conflux distinct needs of individual market segment & to target segments in which it can profitably go and sustain customer value. It can then communicate & deliver the chosen position with its resources available for an effective strategic marketing plan. With a customer driven marketing approach, the company has clearlyer direction to maintain its in demand(p) marketing position on targeted market segment(s) through consistent exertion & communications. Nonetheless, for larger companies such as Unilever and P&G, they can offer complete range of products to serve all market segments to meet customers needs.We must divide up the total market ,choose the best segments and design strategies for profi tably serving chosen segments. This process involves market segmentation ,market targeting , differentiation and positioning .Market Segmentation As we are making shoes from recycled soccer balls and its for everyone ( Boys,girls,Childrens) we can divide our markets into 2 types 1. Customers gray 10-15.2. Customers Aged 16 and above.Market luffing Footwear sales have been falling in developed countries and retardent in emerging countries due(p) to lower income levels and therefore, less spending on apparel and footwear. Consumers are instruction increasingly on value for money, looking for simple, hard-wearing shoes that last . As children and young people are passionate about stylish shoes we are focusing them as our target market . posture We will make our shoes more mesmerizing than our market competitors . We will sell our shoes at a reasonable price . We will fall in them longer lasting shoes and will imprimatur them for a certain period. We will use our distinctive sh oe logo or Brand take a crap so that we can hold our market for a long time. At the beginning we will stop advertisements to acknowledge them about our products .We will give discounts for our special customers .Our shoe logoDifferentiation We will serve our customer a different service compared infract than our competitors on the following basis I. We will make our Shoes attractive.II. We will sell our shoes at reasonable price.III. We will give discount to our customers .IV. leave give them guarantee for our products .V. Will take baseball clubs from customers to make customized shoes .Marketing Mix This section outlines how we will make strategies for for each one marketing mix divisor of our Apogee shoes and how each responds to the threats , opportunities and critical issues . crossway In order to outdo our competitors we will take particular(prenominal) strategies for our product .The strategies will be 1. We will make a variety of products on some specific categories such as for boys shoes ,Sandals , bid shoes for girls we will make clogs ,lace ups, heel shoes etc. 2. We will forever promise them atomic number 6% best quality for our product . 3. We will follow Fendi ,DIESEL ,Armani , Burberry ,Moschino designs to make our shoes . 4. We will use clear shoe stroke, ,paper shoe boxes in packaging our shoes . 5. We will make it eco -friendly.paper shoe boxes plastic shoe box clear shoe boxPrice We will always try to give customers good quality shoes at a reasonable price .For this we need to take some sort of incentives , they are 1. We will give price tag on each of our shoes.2. We will give 5% discount on our shoes at the starting of our business in order to get consumer attention on our shoes.Place 1. We will give our branches in base of operations and abroad. 2. We will try to open our branches in U.S.A , Canada , South-Africa .So we will obviously try to make an influence on consumers to buy our product. 3. We will always try to sell the shoes that were produced first. 4. As shoes will be produced in Bangladesh we need to transmit them across national boarder and in home .We prefer to transport shoes to abroad by air and in home by our head-to-head transport .Promotion 1. We will advertise our shoes on newspaper, magazines , and on t.v. 2. We will open our own branch in home and abroad . 3. We will show the positive sides of our products such as its durability, solace ability , up to date with latest designs and customer choices .ACTION PROGRAMESA Marketing Action envision is a way of putting in place a structured series of activities to get a predictable result. Here are the basic travel1. Define the service we want to offer.2. Define our Target Market for the service.3. Define additional outcomes4. Plan the resources required5. Plan of costingFinancial PlanOur monetary plan is based on receiving several loans to purchase/fabricate the production equipment, provide initial in operation(p) capital, and estab lish the customer value. We will achieve positivity early in the first year and due to the expected high growth rate, we will realize strong profits on sales by net year. APOGEE shoes are made with recycled soccer ball and produced in fair-trade factories. We also sell only to independent retailers worldwide in order to cycle money back into local economics. Our hope is that people with similar philosophies will be stir by our experiment in grassroots capitalism and start their own business ventures. This company passably much focuses on one thing recycled material. In making shoes, we use 80% recycled material and other things. Our principles underlie on low cost, but effective marketing strategies.BudgetingApogee develop and make use a effective figure plan that will make sure to achieve expected profit rate. The following is an estimate of the sources of our principal costs neat costs Land fees cost of special equipment and comprise of set-out containers.Operating monetary values Labor Supplies Administrative and belt Truck Maintenance Fuel, Maintenance licenses, insurance, registration feesCost of ProductionWE will establish a minimum cost estimate for producing hoe. As we use the useless soccer ball for producing hoe the cost will not be high than using the material. Recycling less energy and generate less pollution than using less material. So here we have low energy cost.Promotion costOur budget include marketing cost. Because e need to advertise.issue pre release, and make calls to potential customer. We will determine the cost of each marketing element.Labor costIn Bangladesh, the labor cost is not high. Here at first e hire some labors who are expert in this work. We analysis that this cost will not exceed our budget. We will make sure that we can get maximum output from labor.Distribution costApogee first launch some testing product and when it reached at higher growth rate then it ill export it product to other country.ControllingApogee pra ctice a constant marketing control process. First it set specific marketing goal. Then we will measure it performance in the marketplace and then evaluate the cause of any difference between expected and developed performance. Finally it takes corrective action to close the hoo-hah between it goal and it performance. This may require ever-ever-changing the action program or even changing the goal.(RESOURCES)Recycling Benefits A Recycling Revolutionwww.recycling-revolution.com/recycling-benefits.htmThreats on scrap sources accessibility the loss of access and a new www.institut.veolia.org/recycling/recycling/recycling-threats.as Photos National geographical Kidskids.nationalgeographic.com/kids/photos/