Friday, August 9, 2019

Burger King Essay Example | Topics and Well Written Essays - 250 words

Burger King - Essay Example In 2010, 3G Capital of Brazil had a majority stake in BK in a deal consisted of $3.26  billion (USD). New owners reconstructed that company for its prosperity. According to the report in 2011, Burger King spread it 12,400 franchises in 73 countries, in which, 66 percents are in United States and 90 percents are privately owned and operated. In 1954, menu of Burger King consisted of French fries, sodas and milk shakes. In 1957 Whopper was also added in Burger King Menu and after that it has become a signature product of Burger King. From 2002 to 2010, Burger King targeted 18-34 males and for this purpose they had used products having unhealthy fats for attracting customers. This tactic of attracting customer through unhealthy food was unsuccessful and had a negative effect on its earning. In 2011, company moved on from the male oriented food products in the new healthy products. In 1970, it was the golden age of advertising of Burger King but in 1980 company had lost its focus on advertising, a chain of less successful ads and campaigns were created by various agencies but there was very less advantage of this campaign. Due to this, burger king hired Crispin Porter + Bogusky  (CP+B) agency for making ads and campaigns for Burger King. (CP+B) made a great name of Burger king through its revolutionary

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